Early booking 3rd edition · Tashkent · Central Asia

Beauty Uzbekistan 2027:
Russian cosmetics in a market of 38 million

Uzbekistan's leading B2B beauty industry exhibition. We work in Tashkent year-round: we run a showroom and know the distributors, retail chains and salons. We'll schedule meetings before the show, build the stand, and take care of payment to the organizer and sample delivery.

April 20–22, 20273 days of business meetings
Tashkent, UzexpocentreNational Exhibition Complex
For ESCs and manufacturersshared or your own stand
I want to take part I'm from an ESC: we need a regional stand
—days until February 22

Until February 22, 2027 places are booked at the standard price; after that, late booking begins. The best spots by the aisles go first.

Photo: Beauty Uzbekistan 2026
13,797visits over 3 days
122+companies and brands
+55%growth in exhibition space vs 2025
7 in 10visitors influence purchasing

Results of the 2026 show according to the organizer (Iteca Exhibitions), combined exhibition. 8,410 unique visitors from 36 countries, 20 exhibiting countries, 92% of exhibitors are foreign companies.

What it looks like

Beauty Uzbekistan from the inside

This is not a consumer fair: 93% of visitors are professionals. Salon and clinic owners, distributors, retail chain buyers.

National pavilions of Poland and Latvia at Beauty Uzbekistan
Poland and Latvia came with national pavilions
B2B area at Beauty Uzbekistan
B2B area: pre-arranged meetings with buyers
Meetings at a stand at Beauty Uzbekistan
Deals are agreed right at the stand
Cosmetics brand stand at Beauty Uzbekistan
Buyers come to see the product range
Korean pavilion at Beauty Uzbekistan
The pavilion of Korea — the main competitor in skincare

Photo: Beauty Uzbekistan 2026, © Iteca Exhibitions

Why this market

Uzbekistan buys cosmetics and is looking for new brands

38+ millionpeople — the largest market in Central Asia
96%of cosmetics on the market are imported
+13.8%growth in perfume imports, Jan–Apr 2026
$878 millionbeauty salon services, Jan–Oct 2025

The beauty services market grows by about 11% a year. Salons, clinics and modern retail are opening, and all of them need suppliers. Uzbekistan also opens the way to neighbouring Kazakhstan, Kyrgyzstan, Tajikistan and Turkmenistan: 85+ million consumers.

The market is convenient for Russian manufacturers: Russian is spoken in business, visa-free entry, direct flights, and consumers know Russian brands.

Russia is among the largest perfume suppliers

The largest suppliers of perfume products to Uzbekistan, according to the organizer:

Turkey Russia France Czech Republic
Competitors come to the show in organized groups, but Russia doesn't yet. The 2026 show had national pavilions of Korea, Poland and Latvia. The Polish Investment and Trade Agency represented Polish companies in person. The French Cosmetic Valley association brought a delegation of 10 companies and ran a separate meeting programme for it. The Korean association IBITA signed a memorandum with the organizers on future pavilions. There was no Russian national stand, and that spot is still free.
Who should go

If you make this, your buyer is here

SkincareDecorative cosmeticsNatural cosmeticsPerfumes and fragrances Professional salon cosmeticsCosmeceuticalsHair careNail care, gels, polishes Lash & BrowSalon and SPA equipmentAesthetic devicesSupplements and superfoods Personal hygieneBaby hygieneHousehold chemicalsContainers and packaging Contract manufacturing (private label)Ingredients and raw materials
Who visits the show

Who you will be talking to

40%Heads of salons, clinics, distribution and manufacturing companies
15%Cosmetologists, dermatologists, aestheticians
12%Make-up artists, stylists, hairdressers
8%Distributors and wholesalers
5%Retail chains

About one in four visitors comes to find new suppliers (26.5%) or to close deals (24.7%).

Our key advantage

We are in Tashkent not just for the show

Most contractors fly in the day before the opening and fly out on closing day. BXG works in Uzbekistan year-round: we have a team on the ground and active contacts with buyers.

Leningrad Region showroom in Tashkent
Tashkent showroom

BXG operates the Leningrad Region showroom

  • More than 70 companies from the region are on permanent display
  • Regular meetings with Uzbek buyers, by video and in person
  • Established sample delivery to Tashkent
  • Companies are already signing supply contracts with Uzbekistan

What this gives you: we arrange meetings at the show through live contacts, not a cold database. And after the show our local team continues the talks.

What BXG does

You negotiate. We do everything else

B2B meetings at Beauty Uzbekistan
01🤝

We schedule meetings with buyers before the show

We find distributors, retail chains, pharmacy chains, salons, clinics and marketplace sellers for your product. We work through our contacts in Uzbekistan and the organizer's official Beauty Matchmaking Hub programme. We send them your offer and draw up a meeting schedule for all 3 days.

standing at the stand waiting for someone to drop by
02🔎

Market research before the trip

Our team in Tashkent checks the shelves of shops and pharmacies: which brands are there, at what prices, who imports them. You arrive knowing where your place on the shelf is and what price to offer.

a price set by guesswork and wasted first meetings
03🏗

A stand in beauty format

Showcases, lighting, a product testing area, a meeting space. Materials in Russian and Uzbek. Turnkey construction and branding.

a standard “box” among bright Korean stands
04💳

We handle payments and documents

We pay the organizer in US dollars ourselves. You pay us in rubles under a Russian contract and receive a full set of closing documents. Deferred payment is possible.

a foreign-currency contract with a foreign organizer, 12% VAT, bank compliance checks
05📦

Samples and import requirements

We deliver samples to Tashkent: we have an established route for the showroom. We sort out cosmetics import and labelling requirements in advance so that samples don't get stuck at the border.

samples stuck in customs on opening day
06✈️

A hassle-free trip

Russian citizens don't need a visa. We arrange flights, a hotel near the exhibition complex and transfers. Our Uzbek-speaking manager is with you on the stand.

booking everything yourself at the last minute
07📈

Talks continue after the show

Our team in Tashkent meets the buyers who showed interest, hands over trial batches and takes the talks through to the first shipment. We send follow-up emails and proposals and manage the deal.

a month later they've forgotten you
08🎤

Business programme

We help you speak at the show's seminars or give a product presentation for cosmetologists and salon owners. It's the best way to make a professional audience remember your brand.

only those who reach your stand see you
Who it's for

We work with ESCs and directly with companies

Turnkey regional pavilion

  • Accredited contractor of the Russian Export Center (REC) for 9 services of the national project “International Cooperation and Export”
  • We work under public procurement rules (Federal Laws 44-FZ and 223-FZ) and prepare documents to your specifications
  • Unified regional branding and separate areas for each SME
  • There is time to prepare: participant selection and procurement can be done without rushing

Results that last

  • A log of meetings for each SME, photo and video report, acts
  • We track agreements and export contracts after the show
  • We'll help launch a permanent showroom for your region in Tashkent, as we did for Leningrad Region
  • Deferred payment aligned with the ESC's funding schedule

Go on your own or as part of the Russian stand

  • A place on a shared Russian stand costs several times less than your own
  • Or an individual stand for your brand
  • Meetings with buyers for your product either way

We'll show you how to save

  • ESCs in many regions partially reimburse SMEs for exhibition costs
  • We'll check what is available in your region and help you apply
  • Early booking before February 22, 2027 is cheaper than late booking
Participation formats

Choose your format

For companies

A place on the Russian stand

An area on the shared stand with your branding and products.

  • Meetings with buyers for your product
  • Sample delivery
  • Payment to the organizer and documents
  • Deal support after the show
Quote within 1 business day
Get a price
For ESCs

Regional pavilion

A turnkey regional stand for a group of SMEs with national project reporting.

  • Everything in the “Place on the stand” package for each SME
  • Regional branding and stand design
  • Documents under 44-FZ / 223-FZ
  • Deferred payment
Tailored to the ESC's specifications and budget
Request a proposal
For companies

Individual stand

Your own stand for your brand and market goals.

  • Design and construction tailored to you
  • Market and price research before the show
  • Extended meeting schedule
  • A presentation in the business programme
Quote within 1 business day
Get a price
How it works

Six months to the show — let's use them wisely

Now

Application and booking. We choose a spot while standard prices apply and the best spaces are still available.

January

Market research. We check the shelves in Tashkent, prices and competitors, and prepare your price positioning.

February

Documents and stand. We sort out import requirements, approve the stand design and translate materials.

March

Buyer search. We select distributors, retail chains and salons, send them your offer and ship samples.

Early April

Meeting schedule and briefing. You receive the meeting schedule and a profile of each buyer.

April 20–22

The show. Meetings at the stand and in the B2B area, our manager by your side all 3 days.

After

Our team in Tashkent keeps working: meetings, trial batches, support through to the contract. Report for the ESC.

Why BXG

We've been doing this for years

70+companies in our Tashkent showroom
34+Russian regional stands at exhibitions
20+ESCs we work with
9+years in foreign trade

BXG LLC is an accredited contractor of the Russian Export Center, regional Export Support Centers and Entrepreneurship Support Centers. Agent network in 12+ countries, including Uzbekistan, Kazakhstan and Kyrgyzstan.

Frequently asked questions

Answers to the key questions

The show is in April. Why decide now?

Until February 22, 2027 the organizer keeps the standard price, then late booking begins. Spots by the main aisles go first. Besides, six months of preparation means market research, certification and buyer selection without rushing.

What language are the talks in?

Russian is widely spoken in Tashkent's business community. For meetings with companies from the regions and in Uzbek, our manager will be on the stand. We'll prepare catalogues in Russian and Uzbek.

How do you guarantee meetings?

We schedule meetings in advance with companies that have confirmed interest in your product. We work in Uzbekistan year-round, so we rely on live contacts. Before the show you receive a list of meetings with a profile of each company.

How do we pay if the organizer is Uzbek?

You pay us in rubles under a contract with a Russian legal entity and receive closing documents. We handle foreign-currency settlements with the organizer.

We make household chemicals or packaging. Is this show for us?

Yes. The show has Care & Clean (hygiene, household chemicals, baby products) and Beautypack & Private Label (containers, packaging, contract manufacturing, raw materials) sections.

Can we get our costs reimbursed?

In many regions, Export Support Centers reimburse SMEs for part of their exhibition costs or organize a regional pavilion. We'll tell you what is available in your region.

Contact

Book a place at Beauty Uzbekistan

Write to us. Within one business day we'll send you a cost estimate and first ideas on who in Uzbekistan is interested in your product.

✈ Message on Telegram Message on MAX Phone+7 (968) 119-01-48 Emailkev@bxg24.ru

Tell us what you make or, if you're from an ESC, how many companies you plan to bring. We'll reply within one business day.

Contact us