Now recruiting 11th edition · Egypt · North Africa

Cairo WoodShow 2026:
buyers are waiting for Russian timber

We are going to North Africa's leading timber and woodworking exhibition. We schedule meetings with buyers from Egypt, Algeria, Morocco and the Gulf states before departure. We take care of the stand, payment to the organizer, samples and interpreters.

November 26–29, 20264 days of business meetings
Cairo, CICCCairo International Convention Centre
For ESCs and exportersshared or your own stand
—days to opening

Time is short, but there is enough to build the stand and arrange meetings if we start now.

Photo: Cairo WoodShow 2025
18,195visitors
451exhibitors
68countries
90%of visitors make purchasing decisions

Results of the 10th edition (November 2025), according to the organizer WoodShow Global. 736 international and national brands, 10 national pavilions.

What it looks like

Cairo WoodShow from the inside

People here don't just look around: they sit down at the table and discuss volumes and prices. Visitors come with specific purchasing tasks.

Photo: Cairo WoodShow 2025, © WoodShow Global

Our experience at this exhibition

We have already built a stand at Cairo WoodShow

Commissioned by the Perm Krai Export Support Center, we organized a regional pavilion at Cairo WoodShow. Five timber industry companies — Red October, Perm DSK, RozasForest, Kynovskoy Lespromkhoz and SLZK — presented sawn timber, plywood and wood products to buyers from Egypt and North Africa.

  • A single regional stand with ESC branding and separate areas for each company
  • Showcases with product samples, production videos, meeting areas
  • Meetings with buyers on every day of the show
  • The client and every company are visible in the photo report

Photo: Perm Krai pavilion at Cairo WoodShow, organized by BXG, commissioned by the Perm Krai ESC

Red October stand at Dubai WoodShow
Clients come back

Red October: third year with BXG

One of the largest timber industry manufacturers has twice exhibited with us at Dubai WoodShow with its own stand: a stand in the corporate style, a sample showcase, a meeting area. In 2026 the company takes part in the show with us for the third time.

Why this exhibition

Egypt is the gateway to North Africa and the Gulf

Egypt has almost no forests of its own and covers its timber needs with imports. At the same time it has a large export-oriented furniture industry: the furniture city of Damietta, thousands of factories and workshops, and active construction.

Cairo WoodShow is where this industry buys raw materials, panels and machinery. The show is opened by the Chamber of Wood Working and Furniture Industry of the Federation of Egyptian Industries and the Egyptian Furniture Export Council.

Top 12 visitor countries

Where buyers came from in 2025:

Egypt Algeria Saudi Arabia Tunisia Bahrain UAE Morocco Oman Kuwait India Qatar Russia
Russia is already among the top 12 visitor countries, but there are almost no Russian exhibitors. American, Canadian, French, Portuguese and Taiwanese manufacturers come with the support of their industry associations: American Softwoods, AHEC, French Timber, Quebec Wood Export Bureau, AIMMP, TWMA. The buyers are there. What they lack is Russian supply on the show floor.
Who should go

If you make this, your buyer is here

Softwood lumberHardwoodsPlywoodOSB ParticleboardMDF and HDFVeneerGlued laminated timber (Glulam)CLT panels Engineered woodWPCDecorative laminatesWood coatings Furniture fittings and componentsWoodworking machineryTools
Who visits the show

Who you will be talking to

  • Furniture factories and wood product manufacturers
  • Distributors and dealers of sawn timber and panels
  • Building materials suppliers
  • Construction companies and developers
  • Architects, interior designers, consultants
  • Industry associations and government institutions of Egypt
What BXG does

You negotiate. We do everything else

A stand alone doesn't bring contacts. Preparation before the show and follow-up after it do, and that is the part we take on.

Meetings at a stand at Cairo WoodShow
01🤝

We schedule meetings with buyers before departure

Through our agent network and industry databases, we look for importers, distributors and factories for your product in Egypt, North Africa and the Gulf. We vet each one: volumes, profile, interest. We send them your offer in Arabic and English and draw up a schedule of meetings at your stand for all 4 days. You arrive with a schedule.

standing at the stand waiting for someone to drop by
02🏗

A stand that works

Design for the Arab market: where to show samples, where to negotiate, what to put on the façade. Construction, furniture, lighting, branding. Catalogues and signage in Arabic and English.

a standard “box” with a logo and a table
03💳

We handle all the payment hassle

We pay the organizer ourselves, in foreign currency. You pay us in rubles under a Russian contract and receive a full set of closing documents. Deferred payment is possible.

currency transfer to Egypt, bank compliance checks, risk of blocked payments
04📦

Samples arrive on time

We handle delivery of timber, panel and product samples to the stand, customs clearance and return shipping after the show.

samples stuck in customs on opening day
05🗣

Interpreters and preparation

Arabic and English interpreters for all 4 days. Before the trip: an Egyptian market briefing, a negotiation script, price benchmarks, business culture tips.

negotiating through Google Translate
06✈️

A hassle-free trip

Flights, a hotel near CICC, transfers. Russian citizens get an Egyptian visa on arrival; we'll explain the procedure.

booking everything yourself at the last minute
07📈

Work after the show

We compile contacts into a spreadsheet, send follow-up emails and commercial proposals, and help take talks through to a contract and the first shipment.

a stack of business cards nobody followed up on
08🏭

Business programme

On request, we arrange visits to factories of the Damietta furniture cluster and meetings with industry associations. We help you get into the Wood in Design forum (in 2025: 90 speakers, 20 sessions).

you see nothing but your stand and your hotel
Who it's for

We work with ESCs and directly with companies

Turnkey regional pavilion

  • Accredited contractor of the Russian Export Center (REC) for 9 services of the national project “International Cooperation and Export”
  • We work under public procurement rules (Federal Laws 44-FZ and 223-FZ) and prepare documents to your specifications
  • Unified regional branding on the stand and individual areas for each SME
  • We help select and prepare participants: briefing, materials in foreign languages

Reporting that will be accepted

  • A log of meetings held for each SME
  • Photo and video report, acts and closing documents
  • We track agreements and export contracts after the show for national project indicators
  • Deferred payment aligned with the ESC's funding schedule

Go on your own or as part of the Russian stand

  • A place on a shared Russian stand costs several times less than your own stand
  • Or an individual stand for your brand
  • Meetings with buyers for your product either way

We'll show you how to save

  • Export Support Centers in many regions partially reimburse SMEs for exhibition costs
  • We'll check what is available in your region and help you apply
  • If there is no support, we'll build a budget with no unnecessary items
Participation formats

Choose your format

For companies

A place on the Russian stand

An area on the shared stand with your branding and samples.

  • Meetings with buyers for your product
  • An interpreter shared by the stand
  • Payment to the organizer and documents
  • Report and follow-up
Quote within 1 business day
Get a price
For ESCs

Regional pavilion

A turnkey regional stand for a group of SMEs with national project reporting.

  • Everything in the “Place on the stand” package for each SME
  • Regional branding and stand design
  • Documents under 44-FZ / 223-FZ
  • Deferred payment
Tailored to the ESC's specifications and budget
Request a proposal
For companies

Individual stand

Your own stand for your brand and market goals.

  • Design and construction tailored to you
  • A personal interpreter for 4 days
  • Extended meeting schedule
  • Logistics for samples and equipment
Quote within 1 business day
Get a price
How it works

From application to contract: the work plan

Right away

Application and booking. We secure the space, agree the format and budget, and sign the contract.

−6 weeks

Product and market review. We identify who in Egypt and the region is interested in your product, at what prices and on what terms.

−5 weeks

Buyer search. We select and vet companies and send out your offer in Arabic and English.

−4 weeks

Stand and materials. We approve the design, translate catalogues and ship samples.

−1 week

Meeting schedule and briefing. You receive the meeting schedule and a profile of each buyer.

November 26–29

The show. Meetings at the stand, interpreters, our manager on site all 4 days.

After

Follow-up and report. Emails, proposals, support through to the contract. Report for the ESC.

Why BXG

We've been doing this for years

34+Russian regional stands at exhibitions
8countries where we have built stands
20+ESCs we work with
9+years in foreign trade
Tver Region stand at Dubai WoodShow
We have already worked with this organizer

Tver Region stand at Dubai WoodShow

Dubai WoodShow is a show by the same organizer, WoodShow Global. We brought 6 companies: wood products, furniture, woodworking. We exhibited among 682 companies from 42+ countries. We know how these shows work from the inside.

Client: Tver Region ESC

BXG LLC is an accredited contractor of the Russian Export Center, regional Export Support Centers and Entrepreneurship Support Centers. Agent network in 12+ countries. We have built regional pavilions in the UAE, Kazakhstan, Mongolia, Iran and at INNOPROM.

Frequently asked questions

Answers to the key questions

The show is six weeks away. Can we make it?

Yes, if we start now. We work on stands at the shared pavilion and on arranging meetings in parallel. Tight deadlines are exactly when you need a contractor with established processes.

How do you guarantee meetings?

We schedule meetings in advance with specific companies that have confirmed interest in your product. Before the show you receive their list with a profile of each company. The outcome of the talks depends on your offer, but your stand won't be empty.

How do we pay if the organizer is abroad?

You pay us in rubles under a contract with a Russian legal entity and receive closing documents. We settle with the organizer and contractors in Egypt ourselves.

Can we get our costs reimbursed?

In many regions, Export Support Centers reimburse SMEs for part of their exhibition costs or organize a regional pavilion themselves. We'll tell you what is available in your region.

We don't produce timber. Is this show for us?

The show covers the whole chain: panels, plywood, coatings, fittings, machinery and tools. If furniture factories or builders need your product, it most likely fits. Write to us and we'll check.

Do we need a visa for Egypt?

Russian citizens get a visa on arrival. We arrange flights, the hotel and transfers.

Contact

Book a place at Cairo WoodShow

Write to us. Within one business day we'll send you a cost estimate and a preliminary list of buyer types for your product.

✈ Message on Telegram Message on MAX Phone+7 (968) 119-01-48 Emailkev@bxg24.ru

Tell us what you make or, if you're from an ESC, how many companies you plan to bring. We'll reply within one business day.

Contact us