WorldFood Istanbul 2026: food products where Europe meets Asia

About the show

34th International Exhibition of Food Products and Processing Technologies WorldFood Istanbul

WorldFood Istanbul (33 years of history) brings together the entire food industry chain: manufacturers, brands, distributors, importers, exporters and retail. Through the Hosted Buyer programme and B2B matchmaking, exhibitors meet buyers from Europe, the Middle East, North Africa, the Balkans, Central Asia and the CIS.

Photo: WorldFood Istanbul 2025, © ICA Events (worldfood-istanbul.com)

Who should go

If you make this, your buyer is here

Food productsBeveragesGroceryDairy productsMeat and poultryConfectioneryFrozen foodOrganic and healthy foodFood ingredientsProcessing equipmentPackagingLogistics

Main topics are based on the show description; we'll confirm the exact list of sections with the organizer.

Why this exhibition

Facts and figures

39,000+ B2B meetings through the Hosted Buyer programme and matchmaking
Buyers from Europe, the Middle East, North Africa, the Balkans, Central Asia and the CIS
Istanbul is a hub for entering markets on three continents

Source: organizer's website worldfood-istanbul.com.

What BXG does

You negotiate. We do everything else

A stand alone doesn't bring contacts. Preparation before the show and follow-up after it do, and that is the part we take on.

01🤝

We schedule meetings with buyers before departure

Through our agent network and industry databases, we look for distributors, importers and end buyers from Turkey and neighbouring markets for your product. We vet each one, send them your offer and draw up a schedule of meetings at your stand for every day of the show.

standing at the stand waiting for someone to drop by

02🏗

A stand that works

Design for the task: where to show samples, where to negotiate, what to put on the façade. Construction, furniture, lighting, regional or company branding.

a standard “box” with a logo and a table

03💳

We handle all the payment hassle

We pay the organizer ourselves. You pay us in rubles under a Russian contract and receive a full set of closing documents. Deferred payment is possible.

transfers abroad, currency control, questions from the bank

04📦

Samples arrive on time

We handle delivery of samples to the stand in Istanbul, customs clearance and return shipping after the show.

samples arrived after the opening

05🗣

Preparation for negotiations

Before the trip: a market briefing, price benchmarks, a negotiation script. Talks are in English or Turkish; we provide an interpreter.

going “just to look” without understanding prices and demand

06✈️

A hassle-free trip

Flights, a hotel, transfers. Russian citizens don't need a visa for Turkey for trips of up to 60 days.

booking everything yourself at the last minute

07📈

Work after the show

We compile contacts into a spreadsheet, send follow-up emails and commercial proposals, and help take talks through to a contract and the first shipment.

a stack of business cards nobody followed up on

08🏭

Business programme

We register you for the show's conferences and seminars. On request, we arrange visits to production sites and meetings with industry associations.

you see nothing but your stand and your hotel

Who it's for

We work with ESCs and directly with companies

Turnkey regional pavilion

Accredited contractor of the Russian Export Center (REC) for 9 services of the national project “International Cooperation and Export”
We work under public procurement rules (Federal Laws 44-FZ and 223-FZ) and prepare documents to your specifications
Unified regional branding on the stand and individual areas for each SME
Deadlines under Order No. 2797 of the Ministry of Industry and Trade: selection for individual stands until December 1, 2025, preparation no later than 2 months before the show

Reporting that will be accepted

A log of meetings held for each SME
Photo and video report, acts and closing documents
We track agreements and export contracts after the show for national project indicators
Deferred payment aligned with the ESC's funding schedule

Go on your own or as part of a regional stand

A place on a shared stand costs several times less than your own
Or an individual stand for your brand
Meetings with buyers for your product either way

We'll show you how to save

Export Support Centers in many regions partially reimburse SMEs for exhibition costs
We'll check what is available in your region and help you apply
If there is no support, we'll build a budget with no unnecessary items

Participation formats

Choose your format

For companies

A place on a shared stand

An area on the shared stand with your branding and samples.

Meetings with buyers for your product
A stand manager for every day of the show
Payment to the organizer and documents
Report and follow-up

Quote within 1 business day

Get a price

For ESCs

Regional pavilion

A turnkey regional stand for a group of SMEs with national project reporting.

Everything in the “Place on the stand” package for each SME
Regional branding and stand design
Documents under 44-FZ / 223-FZ
Deferred payment

Tailored to the ESC's specifications and budget

Request a proposal

For companies

Individual stand

Your own stand for your brand and market goals.

Design and construction tailored to you
Extended meeting schedule
Logistics for samples and equipment
Visits to production sites and buyers on request

Quote within 1 business day

Get a price

How it works

From application to contract: the work plan

By December 1

For ESCs: selecting participants. We help select SMEs and prepare applications, and secure the space with the organizer.

−3 months

Contract and market review. We agree the format and budget and identify who in Turkey is interested in your product and at what prices.

−2 months

Stand and buyer search. We approve the design, select and vet companies, and send out your offer.

−1 month

Samples and materials. We ship samples and print catalogues and signage.

−1 week

Meeting schedule and briefing. You receive the meeting schedule and a profile of each buyer.

December 15–18

The show. Meetings at the stand, our manager on site every day of the show.

After

Follow-up and report. Emails, proposals, support through to the contract. Report for the ESC.

Why BXG

We've been doing this for years

34+Russian regional stands at exhibitions

8countries where we have built stands

20+ESCs we work with

30+business missions for 200+ SMEs

An example of our work

Turnkey regional pavilion

Commissioned by the Perm Krai ESC, we organized a regional pavilion for five timber industry companies at Cairo WoodShow: construction with regional branding, areas for each company, sample showcases, meetings with buyers.

More about the case →

BXG LLC is an accredited contractor of the Russian Export Center, regional Export Support Centers and Entrepreneurship Support Centers. Agent network in 12+ countries, our own team and showroom in Central Asia (Tashkent). We have built regional pavilions in Egypt, the UAE, Turkey, Kazakhstan, Mongolia, Iran and at INNOPROM.

Frequently asked questions

Answers to the key questions

We're an ESC. What are the deadlines under the Order?

Less than two months to the opening: a regional pavilion under Order No. 2797 of the Ministry of Industry and Trade can no longer be prepared this year. We can still try to find a place for a company, and for ESCs we are preparing participation in the next edition — write to us and we'll share the dates as soon as they are announced.

Do we need customs clearance and certification?

Turkey is not a member of the EAEU, so samples are imported with customs clearance, and food and cosmetic products are subject to separate requirements. We check the import scheme and documents for your product when we prepare the quote.

How do you guarantee meetings?

We schedule meetings in advance with specific companies that have confirmed interest in your product. Before the show you receive their list with a profile of each company. The outcome of the talks depends on your offer, but your stand won't be empty.

How do we pay?

You pay us in rubles under a contract with a Russian legal entity and receive closing documents. We settle with the organizer and contractors in Turkey ourselves.

Can we get our costs reimbursed?

In many regions, Export Support Centers reimburse SMEs for part of their exhibition costs or organize a regional pavilion themselves. We'll tell you what is available in your region.

Do we need a visa?

Russian citizens don't need a visa for Turkey for trips of up to 60 days. We arrange flights, the hotel and transfers.

34th International Exhibition of Food Products and Processing Technologies WorldFood Istanbul

If you make this, your buyer is here

Facts and figures

You negotiate. We do everything else

We schedule meetings with buyers before departure

A stand that works

We handle all the payment hassle

Samples arrive on time

Preparation for negotiations

A hassle-free trip

Work after the show

Business programme

We work with ESCs and directly with companies

Turnkey regional pavilion

Reporting that will be accepted

Go on your own or as part of a regional stand

We'll show you how to save

Choose your format

A place on a shared stand

Regional pavilion

Individual stand

From application to contract: the work plan

We've been doing this for years

Turnkey regional pavilion

Answers to the key questions

Book a place at WorldFood Istanbul