A practical webinar, “Exhibitor checklist: from stand to contract”. We'll run it for exporters in your region: what to do before the show, at the stand and afterwards, so that participation ends in negotiations and deals, not a stack of business cards in a desk drawer.
An ESC invests budget, effort and reputation in a regional pavilion. After that, the result depends on what the company itself does. Same pavilion, same visitor flow — yet some come back with negotiations and others with business cards. We see four mistakes that eat up results most often:
The space is bought, the products are delivered, but not a single meeting has been scheduled in advance. Hoping for random traffic.
how to fill the meeting calendar before openingA counter across the whole width, staff behind it, nowhere to talk inside. Visitors feel awkward stepping in and walk past.
how to make a stand open even on a standard moduleStaring at their phones, talking to each other with their backs to the aisle. The visitor sees that nobody is expecting them.
roles on the stand, the opening line and three questionsBusiness cards are sorted a week later. By then the client has talked to a hundred other companies and no longer remembers you.
the 24 / 48-hour rule and sorting contactsEvery technique can be applied at the very next show, whether it's an ESC regional pavilion or the company's own stand.
Before the show, at the stand and afterwards. Each stage has specific actions and deadlines, not general advice.
From a goal in numbers and an invitation email template to sorting contacts into “hot, warm, cold”.
A quick audit of real Russian stands abroad: participants spot the mistakes themselves, right in the chat.
A fillable PDF: goal, meetings, materials, team. The company can use it to check its preparation.
48 slides covering the whole journey from deciding to go to a signed contract. Timings are approximate: the live session adapts to the audience's questions.
We start with a diagnosis: where companies lose money and what is actually in their hands.
How to arrive at the show with a full meeting calendar and materials that are clear without an interpreter.
How to turn three days in a pavilion into a stream of targeted conversations.
How to keep contacts from going cold and show management the results.
We answer participants' questions and review their specific shows: how to invite buyers from that particular country, what to put on the panel, how to work on an allocated module. Questions can be asked in the chat during the session too.
Visual: diagrams, screenshots, photos of real stands. Click a slide to enlarge it.
So that the webinar isn't forgotten the next day, every participant receives two working documents. Both can be filled in directly in the PDF.
Everything to do 6–8 weeks before the show, step by step and with ready-made wording.
One page that makes the whole stand team speak with one voice.
Everything that doesn't come from our own practice is cited right on the slide. No “90% turn right” or other attractive but unverified figures.
A practitioner, not a theorist15 years in sales and international trade. He finds B2B clients and builds sales for Russian companies in China, Mongolia, Turkey, Iran and the CIS. Together with the BXG team, he supports the participation of regions and companies in international exhibitions, organizes business missions and hosts foreign delegations.
That's why the webinar is no textbook summary. We show what we see at exhibitions with our own eyes: successful and unsuccessful stands, emails that worked, and mistakes that cost companies contracts.
We don't just explain how to work at an exhibition — we organize turnkey participation for regions: booking space, building the stand through our contractors, preparing companies, attracting buyers and support through to the contract. Accredited contractor of the Russian Export Center for 9 services of the national project “International Cooperation and Export”.
We've collected 40+ industry exhibitions in Kazakhstan, Uzbekistan, Azerbaijan, Turkey, Egypt, the UAE and Mongolia: dates, industries, venues and what a turnkey stand includes.
Kazakhstan
Uzbekistan
Azerbaijan
Turkey
Egypt
UAE
Mongolia
Write to us via a messenger or email. We'll reply within one business day.
We agree a convenient date and time. The session runs on your platform, so participants stay in your database.
You invite companies from your region. We'll suggest who benefits most: those going to an exhibition in the coming months.
We run the webinar and answer questions. After the session, participants receive the checklist and the briefing form.
Yes. The webinar is free both for the Export Support Center and for participating companies.
For those going to an exhibition for the first time, and for those who have taken part before but didn't get the results they expected. Techniques are tagged by format: an ESC regional pavilion, your own stand with co-funding, or a stand at your own expense. Especially useful for companies with a show in the next 1–6 months.
About 75 minutes of the main programme and 10–15 minutes for questions. Roughly an hour and a half in total.
Yes — tell us which exhibitions and markets your companies are going to. We'll pick examples and focus on those countries in the sections on buyer search, communication channels and the calendar.
No. It's enough to know which exhibition they're going to — during the session participants apply the techniques to their own situation right away.
Yes. If your platform records the session, you can send the recording to companies in your region, including those who couldn't join.
Tell us when it would be convenient to hold the session and which exhibitions your companies are going to. Within one business day we'll suggest dates and, if needed, adapt the examples to your markets.
And if you're planning a regional pavilion, take a look at the BXG exhibition catalogue →
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